The Process

Brand Development

Like the title alludes to, I do brand development. “Isn’t this just logo design?” Short answer: No. 

When you’re just starting out, you want to be original. Your idea is different, shouldn’t your image?

We’ll sit down and discuss your goals, your favorite colors, your hopes and dreams, and then we’ll talk about your long term aspirations for your company. What is it you’re selling? Why are you doing this? What was YOUR process in the discovery of this THING you’re after?

A VISION will be borne from this conversation. It alway is. Inspiration first. Then you start seeing just ahead of you. That’s the first step, that thing right in front of you. Focus on that. We’ll come up with a plan and “Bob’s your Uncle”.

From there we’ll build out the design of it all, from packaging and business cards, to website and those really comfy t-shirts you like so much!

Let’s find your vision together!

E-Commerce WEbsites

Okay. Now that you have your Brand, you can start packaging your product with those cool designs we created and start selling your product to the world! 

You’ve seen all those really cool websites selling custom widgets and doo-flatchies on Instagram and Facebook, but how do you do that yourself, and actually make it work?

Easy: We’ll help you.

You can obviously do this yourself. There are plenty of tools out there that will get you a pretty run-of-the-mill “Shopping Cart” website. You can take all the pictures of your products and spend hours uploading images, writing descriptions, and pulling your hair out trying to figure out how to set up shipping costs and taxes. 

But why would you want to do that to yourself? We can knock all that out for your in a fraction of the time and it won’t look like everybody else’s website!

Setting up the website is, quite frankly, the easy part. It’s a simple idea: create a place where people can come buy your things from all over planet and all you have to do is stay on top of all the orders and keep producing. 

Is it that easy?

Well, it is if you have the right lead generation funnels in place.

LEAD Generation

This is the process of gathering contacts, leads, people who might be interested in your product so that you can reach out to them with a call or an email, or maybe even a text message to close the sale (or convert).

We help you do this with a whole myriad of ways. Every client is different, every product is different. We don’t just slap the same method on every project, though there are some media we take to that works pretty darn good. 

Then, once we have all those email addresses, we get to move to the next phase in the game. Our favorite: Email Marketing.

Email Marketing

“Oh gawd! Really? I have to be one of those companies sending out SPAM every day to try and drum up business?”

Well, no. That’s not how we do it. 

You know those really cool emails you signed up for from Patagonia? You know the ones with all the cool pictures and engaging stories? Sometimes they even treat you to a coupon so you can get 20% off your favorite stuff. 

That’s what we’re talking about. We’re going to WOW your customers. You’ll write some fun allegories about what your dog did to your favorite socks and you’ll even have a really funny picture or two with old Ralphy and what used to be a pair of $100 Norwegian hand-sown socks. And you’ll even be that company  that treats your customers to a discount on your latest creation! 

Sometimes, your emails will be just for those customers you haven’t heard from in a while. You’ll remind them of everything they are missing out on.

Yeah, remember up there, when we talked about Lead Generation? Yup. This is that!